Our first mood board is certainly evidence to what inspired us to create a very soulful collection...though its connotations differ today....
Ateev… “ It is more like a story, the more you know the more it grows..... I started off being most inspired by the unadorned simplicity of the three sphere-like shapes. They defined a persona for my ideas. And as the ideas have metamorphosed into products, the personality of the collection has evolved with them. The fulfilling part is that I feel the “soul” of the collection resonate through each design. I understand it better now because the more I have grown with it, the more I have known it.” Karan… “I make you- "see to believe, to believe to dream and to dream to achieve. This is what she says to me, when i look at her, when i try to understand and look beyond the mask, my lady in blue. This picture has so much of charter and emotion just like our collection.Something so strong, mysterious, yet clear of thoughts.. that’s where I get my connection- 'my connection to emotional design'”
Aeiman… “I believe that for me, the original 'soul' of the collection has also evolved with time.....stronger and Unambiguous...!The hazy black and white image talks about my present state of mind!... “dilemma” of what I started of with, what it is today, and what value is it going to add... the apparent buildings represent "clarity" of what leads me, to making a dream come true.....whereas the darkened areas are the parts of me that I consciously left behind on this journey...”
That's the coolest thing about a mood board...it never ceases to enthuse you…
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